About Us


Heartland Harley-Davidson/Buell was founded in 1994 by Bob Knoll and Bill Knoll, both Detroit natives and Harley enthusiasts. Through the late 1970s and early 1980s, Bob Knoll raced Formula Fords and had some experience road racing sport bikes, satisfying his "need for speed", but that changed in 1976 when he bought his first new Harley-Davidson® bike: a Sportster®. Before long, when he wasn't building and racing his own cars, Bob was working with a few Indy car teams in the early '80s. After many years in the airline industry/steel business in the Chicago area, Bob purchased a 1992 FXR. After reviving his motorcycle roots with the new bike, he decided that this is what he wanted to do for the rest of his life.

Soon after, the Knolls pursued a Harley-Davidson Dealership. After looking for a good location for about a year, they acquired a Harley-Davidson dealership franchise and Heartland Harley-Davidson opened in 1994 in Burlington, IA. The Buell® product line was added in 1995. The facility operated at 3407 Agency St. for ten years and recently moved to an expanded location in late 2004 at 155. S. Roosevelt continuing the tradition of offering only the finest machines "Made In The U.S.A."

The shop's Blackhawk HOG Chapter was started under our sponsorship in 1995, and they continue to be one of the busiest chapters in the area, having over 150 current members. Working with the local HOG chapter, Heartland Harley-Davidson sponsors numerous local rides and charity events, including our Spring Chilli Dump and Secret Santa Head Start Event. We are proud of Heartland Harley-Davidson's heritage, and its place in the local motorcycling and business communities.

Our previous location under construction - Spring 1994



Heartland Harley-Davidson at 3407 agency st 1994-2004



Our new 50,000 sqaure foot location at 155 S. Roosevelt

At Heartland Harley-Davidson, we create customers for life through unparalleled customer service. Our goal is to fulfill each customers dream of owning a Harley-Davidson® motorcycle. When you buy a motorcycle at Heartland Harley-Davidson, you are not just buying a bike. You are joining our family.

We are much more than just another motorcycle shop with the latest in MotorClothes® apparel, accessories, and Service. Come visit us and let us welcome you into the Heartland Harley-Davidson family. We want to be your one stop shop for all your Harley needs.

Heartland Harley-Davidson & Buell keeps one of the largest inventories of Genuine Harley-Davidson®, Buell® & aftermarket parts & accessories in stock at all times.

With our new 35,000 sq foot location we are often a "destination" dealership for people looking for a weekend adventure around town or across the state. The best part is, we not only cater to our friends visiting the area, but we also have a vast amount of product on our shelves for all of our frequent shoppers too. With abundant warehouse areas to keep all of our re-stocking items, we more than likely have the part you're looking for. Even if that item happens to be out of stock, we'll be happy to order it for you & ship it right to your door.

We have a great selection of sets to choose from for a WIDE VARIETY of years & models IN STOCK NOW! Call us (1-800-430-1340) or check our Online Store today to see if we have something to make your bike as unique as the rider!

There's more than one way to shop at Heartland H-D…

With Heartland Harley-Davidson, you have many different avenues to acquire Genuine Harley-Davidson® parts and accessories. You can…
• Stop by the dealership in Burlington, IA to make a purchase.
• Shop online from home or from work by visiting our Online Store
• Call us and place on order by phone ( 1800-430-1340) or place an order via e-mail!

Can't find what you've been looking for??

If you have an old obsolete part number that you've been looking for but can't seem to find it anywhere then Heartland H-D can help. We're linked to every other Harley dealership in the country and can locate it for you. If it's still out there, we can try to find it for you!
Looking for something special you've seen in a magazine or elsewhere? We probably know where to find it. Call us to see what we can do to find that special order item. If you've seen it, we can probably get it for you.

Building a custom bike or just fine tuning your current bike??

If so, then Heartland HD is your parts source for every Harley® item and aftermarket part needed to get your bike back on the road, running right & looking good. Also ask us about the Harley-Davidson® Engine Remanufacturing program. We currently have crate engines in-stock, ready & waiting for you too.

Need Parts?? Not local?? We'll Ship Em'

WE WILL SHIP ANYWHERE IN THE US! If we have em' you can have em' arrive at your very door! We have daily UPS Pick-up!

Heartland Harley-Davidson
117 S. Roosevelt Ave Burlington IA 52601
Phone: 319-754-1100 Fax: 319-754-1855