About Our Dealership

Our 42,000 Square Foot Location at 117 S. Roosevelt

Heartland Harley-Davidson®/Buell® was founded in 1994 by Bob Knoll and Bill Knoll, both Detroit natives, and Harley® enthusiasts. Through the late 1970s and early 1980s, Bob Knoll raced Formula Fords and had some experience road racing sport motorcycles, satisfying his "need for speed", but that changed in 1976 when he bought his first new Harley-Davidson® motorcycle: a Sportster®. Before long, when he wasn't building and racing his own cars, Bob was working with a few Indy car teams in the early '80s. After many years in the airline industry/steel business in the Chicago area, Bob purchased a 1993 FXR. After reviving his motorcycle roots with the new motorcycle, he decided that this is what he wanted to do for the rest of his life.

Heartland Harley-Davidson® Info

Soon after, the Knolls pursued a Harley-Davidson® dealership. After looking for a good location for about a year, they acquired a Harley-Davidson® dealership franchise and Heartland Harley-Davidson® opened in 1994 in Burlington, IA. The facility operated at 3407 Agency St. for ten years and moved to an expanded location in late 2004 at 117. S. Roosevelt continuing the tradition of offering only the finest machines "made in the U.S.A."

The shop's Blackhawk H.O.G.® Chapter was started under our sponsorship in 1995, and they currently have around 60 members. Working with the local H.O.G.® chapter, Heartland Harley-Davidson® sponsors numerous local rides. We are proud of our Heartland Harley-Davidson® heritage, and its place in the local motorcycling and business communities.

Heartland H-D's Previous Location Under Construction - Spring 1994

Our Previous Location Under Construction - Spring 1994

Heartland Harley-Davidson® at 3407 Agency St. 1994-2007

Heartland Harley-Davidson® at 3407 Agency St. 1994-2007

At Heartland Harley-Davidson®, we create customers for life through unparalleled customer service. Our goal is to fulfill each customer's dream of owning a Harley-Davidson® motorcycle. When you buy a motorcycle at Heartland Harley-Davidson®, you are not just buying a motorcycle. You are joining our family. We are much more than just another motorcycle shop with the latest in MotorClothes® apparel, accessories, and service department. Come visit us and let us welcome you into the Heartland Harley-Davidson® family. We want to be your one-stop-shop for all your Harley® needs.

With our modern 42,000 sq foot location, we are often a "destination" dealership for people looking for a weekend adventure around town or across the state. The best part is, we not only cater to our friends visiting the area, but we also have a vast amount of product on our shelves for all of our frequent shoppers too. With abundant warehouse areas to keep all of our re-stocking items, we more than likely have the part you're looking for. Even if that item happens to be out of stock, we'll be happy to order it for you & ship it right to your door.

We have a great selection of sets to choose from for a wide variety of years & models in stock now! Call us today to see if we have something to make your motorcycle as unique as the rider!

There's More Than One Way to Shop at Heartland Harley-Davidson®

With Heartland Harley-Davidson®, you can have many different avenues to acquire genuine Harley-Davidson® parts and accessories. You can...

  • Stop by the dealership in Burlington, IA to make a purchase.
  • Shop online from home or work by visiting our store.
  • Call us and place an order by phone or place an order via e-mail.

Can't Find What You're Looking For?

If you have an old obsolete part number that you've been looking for but can't seem to find it anywhere then Heartland Harley-Davidson® can help. We're linked to every other Harley® dealership in the country and can locate it for you. If it's still out there, we can try to find it for you! Looking for something special you've seen in a magazine or elsewhere? We probably know where to find it. Call us to see what we can do to find that special order item. If you've seen it, we can probably get it for you.

Building a Custom Bike or Just Fine-Tuning Your Current Bike?

If so, then Heartland Harley-Davidson® is your parts source for every Harley® item and aftermarket part needed to get your bike back on the road, running right & looking good. Also, ask us about the Harley-Davidson® Engine re-manufacturing program. We currently have crate engines in-stock, ready & waiting for you too.

Need Parts? Not Local? We Will Ship Them

We will ship anywhere in the U.S.! if we have em' you can have em' arrive at your very door! We have daily UPS pick-up!


Contact Us


Heartland Harley-Davidson® is conveniently located near the areas of Burlington, Mt Pleasant, Ft. Madison, Keokuk.