Introducing Heartland Harley-Davidson®'s Loyalty Rewards Program

Welcome to Heartland Harley-Davidson®'s loyalty rewards program. As a member, you will earn points for every dollar you spend. Earned points can be redeemed for cash back coupons toward future purchases. This is our way of saying Thank You for coming back again and again to Heartland Harley-Davidson®.

How It Works

Rewards Coupon Value

To join Heartland Harley-Davidson®'s loyalty rewards program, simply stop by our store and ask for a reward card from our friendly staff. There is no cost, and it only takes a few seconds. If you purchase an eligible item, you'll even start earning points the very same day!

Earn and Track Your Points

Customers earn 1 point for every dollar they spend in parts, MotorClothes®, and service (excluding motorcycle purchases, internet purchases, specially priced items, taxes, online purchases, and certain service procedures). The more you spend, the more you save. Points are accumulated immediately upon purchase of any eligible product or service and will be posted to your account within 48 hours. As you accumulate points you will become eligible to redeem reward coupons. You'll need to set up your online account to activate your card. Visit our website - and click on rewards program under customer corner. Your membership number and access code are on the back of your card right under the barcode. You will then have an opportunity to establish a username and password to access your account.

Redeem Your Points

Once you have accumulated enough points, you can print out your rewards coupon (or a Heartland Harley-Davidson® staff member can print it for you). Print your coupon from your rewards account and bring it to the dealership to redeem. Once a Coupon is printed it must be redeemed within 30 days. The more points you accumulate, the larger the coupon value. Heartland Harley-Davidson®'s Rewards payout structure is as follows:

Points expire one year from your anniversary date (date you signed up for the program).

Bonus Points

Receive 250 bonus points when you purchase a motorcycle at Heartland Harley-Davidson®. Receive 50 bonus points if you purchase extended an warranty when you buy your motorcycle. Receive 100 bonus points, if you purchase winter storage. Blackhawk chapter H.O.G.® members will receive 1.5 points for every dollar spent and will receive an additional 40 points for volunteering at designated special events. Also, you can earn additional points by visiting our Dealership on designated event days and taking advantage of our special promotions like double points days. Check our website for special bonus point opportunities.

Points Earned Rewards Coupon Value
250 $15
500 $35
1,000 $75
1,250 $100
1,500 $125
2,000 $200
3,000 $325

Terms and Conditions

Loyalty reward card can only be used by the original customer who joined the program or a member of their immediate household. Picture ID will be required and only the account holder may redeem points. Coupons must be redeemed within 30 days of the print date and ID will be required. Employees of Heartland Harley-Davidson® are not eligible for the program. Anyone with a store discount for any reason will not be eligible to participate. Points and rewards have no cash value, and rewards cannot be redeemed, and placed on accounts. Rewards points are not redeemable towards motorcycle purchases. No points will be awarded for already discounted items.

Heartland Harley-Davidson® reserves the right to discontinue the loyalty rewards program privileges and/or void all or a portion of a member's point balance if points have been issued, received, or redeemed through human or computer error, fraud or theft, through illegal means, or in any manner inconsistent with the intent of the program. Heartland Harley-Davidson® also reserves the right to modify or cancel the loyalty rewards program, at any time.